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MaaSetu

Intended services

Care that is connected, not scattered

Four service areas, one purpose: a pregnancy journey that holds together. None of these are live services yet — they are the areas we are actively building, described here exactly as we intend them to work.

All areas in development — availability will be announced plainly, phase by phase.

A serene expectant Indian mother in a deep burgundy maternity dress with a peach dupatta, hands gently cradling her baby bump, with soft calendar and heart motifs floating around her — the calm, guided pregnancy journey MaaSetu is being built around.

The shape of the journey

Diagram: an expectant mother stands above a dotted bridge carrying a heartbeat; below the bridge, three areas of intended support — doctors and follow-ups, organised diagnostics, and stage-wise guidance — all connected around her one journey.

Her pregnancy, held as one organised journey

Doctors & follow-ups

The right professionals, connected through structured follow-ups.

Organised diagnostics

Tests and reports mapped to the pregnancy timeline.

Stage-wise guidance

Clear, relevant information for the week she is in.

The four service areas

Pregnancy care coordination

One organised journey for visits, follow-ups and guidance — so nothing about her care depends on memory, or on a folder of papers that lives in a drawer. This is the heart of MaaSetu: the connective layer that keeps every other part in step with her pregnancy.

What this may include

  • A pregnancy timeline with visits and follow-ups held in one place
  • Reminders that reach her at the time they matter
  • Clear next steps after every consultation, written to be understood

Status: in development

Doctor consultations & follow-up

Finding the right professionals for the pregnancy, then staying connected through structured follow-ups instead of one-off visits that end at the clinic door. The doctor she chooses should enter every conversation already knowing where the journey stands.

What this may include

  • Discovering doctors suited to her pregnancy and her circumstances
  • Structured follow-ups between visits, instead of phone-tag
  • Relevant context reaching the doctor before she arrives — only with her consent

Status: in development

A pregnant Indian woman sits across a clinic desk from her gynecologist, who leans forward listening attentively as they talk through her pregnancy care and follow-up plan — a warm, unhurried in-person consultation.
The relationship the platform is meant to support — a doctor who listens, and a follow-up plan that holds.

Diagnostic coordination

Lab tests and reports organised around the pregnancy timeline, reaching the people who need them at the time they need them. A missing report should never be the reason a decision waits — or gets made twice.

What this may include

  • Tests mapped to the stages of pregnancy, not to guesswork
  • Reports reaching her doctor without a courier, a photograph or a phone call
  • No repeated tests because a previous report went missing

Status: in development

Organised health information

Clear, relevant pregnancy guidance curated to the stage of the journey — not another flood of contradictory search results. She should be able to trust that what she reads matches where she is, without becoming her own medical researcher.

What this may include

  • Stage-wise guidance that matches the week she is in
  • Plain-language answers, reviewed rather than scraped
  • Room for her doctor's instructions to sit alongside general guidance

Status: in development

What this means for you depends on which side of care you stand on.

I'm expectingI'm a doctor